Public Education

Public Education Connects with Your Audience

Public education is the essence of public relations. Public education work with ICCC involves creating a savvy strategy and a compelling story to help target audiences understand and connect with a brand. The strategy is then delivered in a planful way over time with tools, materials and on platforms that are most relevant to these audiences. The “public” can be consumers, business customers, the general public, opinion leaders, public policy influencers, or whoever you want to build a relationship with, inform or influence.

NBR Features, Noodle.org
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NBR segment introduces Noodle Education’s solutions to overwhelming education searches. Learn about the launch of the first life-long education search engine.

KEEN Hurricane Sandy Donation
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NY1 captures distribution of donated KEEN utility boots to residents affected by Hurricane Sandy in Staten Island, NY. Additional KEEN contributions of shoes, socks and cash were made throughout the region.

"Ivy was the driving force behind many P&G company-wide Hispanic targeted promotions, recruiting and engaging brands across category for integrated marketing programs nationwide. She is the first professional I consider turning to for Hispanic and general market public relations and promotions.”

Carlos Alcantara
Director of Hispanic Marketing, P&G, Vice President for Latin America, Clorox

DHL Brings Pizzas to the Troops
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DHL brings thousands of pizzas and a taste of home to troops in Iraq and Afghanistan in time for the 4th of July, working with Pizzas for Patriots.

Recess is Back

Created and implemented a brand campaign for KEEN Footwear to establish its thought leadership and engage consumers with Recess is Back. To encourage 10 minutes of play every day for adults and families to become healthier and happier, stories ranged from heart health to parents taking recess, findings from a Survey on the State of Workplace Recess, and small business recess.

"Ivy is a fantastic PR partner and one of my favorite people to work with. Like all large companies we had multiple needs, many at exactly the same time.

Ivy managed all of this effortlessly, bringing her own special wisdom and insights to make it look and feel much, much easier! Ivy has also built an impressive team who support her across different needs. After three or four years of working together and benefiting hugely from everything she brings, I do not hesitate to recommend Ivy. She is an absolute star."

Graham Mills
Global Chief Creative Officer, Publicis Health

J.D. Power Research

Launched the only website with trusted J.D. Power Research (jdpower.com) content, including fresh and trusted information that could help consumers make smarter decisions across e-commerce, consumer, automotive, telecommunications and financial services sectors.

Nickelodeon's Big Help

Partnered with Nickelodeon’s Big Help to launch a youth volunteerism campaign featured on national television.

"… by far our relationship with you and your team has been the most fruitful partnership I have enjoyed while taking on this role as AEU head."”

Pia De Lima
Vice President, Global Head of Communications, Western Union

Wizard of Oz 50th Anniversary

For the Wizard of Oz 50th Anniversary, created media event with MGM sending Dorothy, Scarecrow, Tin Man, Cowardly Lion and Toto back to Kansas in a “Just Say No” hot air balloon with a star-studded send-off.

”Ivy was a tremendous asset to SelfCare's management team. She was an important contributor to our offline and online business and marketing strategy, and her creativity and leadership moved company-wide projects swiftly with great results.”

Andrea Alfano
Senior Vice President, Hoffman/Lewis, Former Vice President of Marketing, SelfCare

Hanna-Barbera

Ivy co-executive produced ABC prime time special, Hanna-Barbera’s Flintstone Kids “Just Say No.”

Frito Lay Concert Tour and Promotion Featuring the Jets – top 10 recording artists –
delivered national cause related anti-drug promotion through concerts, in-store campaign and charity information on 50 million bags of Fritos.

Big Results. Personal Attention.

Our clients count on ICCC for help with brand positioning, product and service launches, content strategy, corporate communications, crisis and issues management, corporate social responsibility, and more. You can too.