Public Education Connects with Your Audience
Public education is the essence of public relations. Public education work with ICCC involves creating a savvy strategy and a compelling story to help target audiences understand and connect with a brand. The strategy is then delivered in a planful way over time with tools, materials and on platforms that are most relevant to these audiences. The “public” can be consumers, business customers, the general public, opinion leaders, public policy influencers, or whoever you want to build a relationship with, inform or influence.