• Thought Leadership



  • Public Education



  • Issues Management



  • Content Initiatives



  • About Us



  • Marketing Coach



MARKETING COACH

Thought Leadership

MediaPost: Market Like An Olympian: Dream, Train, Compete
CEOWorld Magazine: The Daunting CEO Agenda
Advertising Week: Not the Same Story – AGAIN!
O'Dwyer's Webinar: Humanize Communications
Media Post: Tina Turner: A Communicator's Inspiration
Advertising Week: The Modern CEO is Fit, Social and Engaging
Segmentation to Capture the New Consumer
Advertising Week: Brands Navigating the Ukraine Crisis
PM360: How Can Life Sciences Communicators Improve Industry Trust and Perception?
Brad Marley’s Newsletter: “five and one” by Ivy Cohen
Crain’s New York Business - Readers weigh in (Ivy): Companies embracing hybrid work models
Advertising Week: Context Shapes Content
MediaPost: Today's Workplace Culture Gaps
AW360: Meaner and Nicer: Reflecting on 20 Years in Communications
Who Can Be a Thought Leader
What’s Your Thought Leadership Platform
IDEAS: Where Do They Come From
Executive Reputations: Lessons for Your Company
Executive Reputations: Lessons For You
Emotional Intelligence: The Untold Secret of Leadership And Communication
Bold Brand Moves
Marketers Must Answer The ‘Mobile Moment’ Call: P&G Alumni Network Panel
Marketing Innovation I
Marketing Innovation II
The Proof is in the Survey
Strategic Causes
Targeting Women
Execs & PR
Ivy’s Top 10 Executive PR Blunders
The Latest in Employee Engagement
Employee Marketers
Internal Branding
Brands and Disaster Response: The New Way Forward
The Inside-Outside Paradigm
How Diversity & Inclusion Impact Marketing - and Vice Versa
PR in a Volatile Economy - Look Before You Leap!
Looking Back, Looking Forward
AW360: Scary BINGO - A Metaphor for 2021 Marketing
MediaPost: Should Brands Emulate Political Marketing?


Public Education

Hey C-Suite! The Power of PR to Promote Preventive Healthcare!
Words Have Power: Conquering Unconscious Bias
Brands Promoting Racial Justice
The Art of Making Announcements: All News is Not Created Equal
Cross Platform Marketing: Pepsi Refresh
Marketers Opinions on Societal and Cultural Trends
Mind Over Money
People-to-People Marketing is Key for Parents
The Undercover Effect
Corporate Citizenship: Now a Proven Brand Builder
Healthy Branding and Operations: Subway and Top CPG Companies Brand Credible
The News of Higher Education
Honoring MLK with Cinema Inspiration
Welcome to 2019: PR is Not an Island
Winter Phenomenon and Perspectives


Issues Management

CEOWorld Magazine: Are You Ready for the Impacts of Extreme Weather on Your Brand and Employees?
O'Dwyer's: Managing Crises in An Era of Polarization
Communicating Through Trauma and Uncertainty
Culture for a Post-Pandemic Future
Ragan: How to offer 'greaxter good' In your COVID-19 communications
Pandemic Communication: Be relevant Now!
Crisis Communicating
Crisis Comm Returns
Celebrity Meltdowns: Salvaging Personal Brands
The Comm Before the Storm
The Risks of Covering Global News – From Nairobi to Syria to China (Part I)
The Risks of Covering Global News – From Nairobi to Syria to China (Part II)
Climate Change and Reputation Management
Get Out in Front of Change!


Content

Songs of Resilience
Summer Songs of 2023
Media Post: Corporate Silence Is Far From Golden
Media Post: Optics Matter
AI Implications for PR
The Video Issue
Ask the Right Questions!
How will Virtual Reality/Augmented Reality Transform Communications?
ICYMI: 9 Trends to Guide Your Comms NOW!
PR Partners to Pump Up Content
What Kids Teach Us about Communicating
Smart Surveys Build Reputations
Leadership Communications
Would You Rather be Called It or Ze?
WWTD: What Would TED Do?
Quality Bests Quantity in Social Media
The Summer Tunes Are Here!

Big Results. Personal Attention.

Our clients count on ICCC for help with brand positioning, product and service launches, content strategy, corporate communications, crisis and issues management, corporate social responsibility, and more. You can too.
Picture
Thought Leadership
Public Education
Issues Management
Content Initiatives
Home
​About Us
​Marketing Coach
​In The News
Contact us:
info@ivycohen.com
(212) 399-0026
Follow us...

  • Home
  • Thought Leadership
  • Public Education
  • Issues Management
  • Content Initiatives
  • About Us
  • Marketing Coach