In The News
ICCC with Ivy at the helm, is involved as a civic leader and public speaker, drawing on passion and talent. Stay tuned for highlights as we share them.
It starts with a dream. You’ve had a brilliant idea that pushes boundaries and can elevate a product or service to new heights. You’ve made sure, beyond the initial burst of inspiration, that your idea is not too similar to other campaigns. But even then, though you have lofty goals for your campaign, are you motivated enough to bring it to fruition? What would an Olympian do?
In today’s episode of The Darryl Mobley Show – Mountain Climbers edition, you'll meet Ivy Cohen. Ivy is CEO of Ivy Cohen Corporate Communications. During Ivy’s careers, she has climbed several unconventional professional mountains, with leadership roles in the corporate world, as an entrepreneur, as CEO of a major national nonprofit, and as a public policy advocate in our nation’s capital. Along the way, she has cultivated a unique perspective on how organizations work, leaders think, and successful managers mobilize others. Most impressive, is Ivy’s bold perspective on this mountain we call life.
Listen to the full podcast here.
For quite a while we’ve lived in a society where change is the most anticipated constant. Today we are experiencing change at the speed of AI, which means that real-time has just gone to warp speed. So, how can one lead an organization with so much uncertainty?
Writing new thought leadership articles on widely covered issues can be challenging. But when done in a way that establishes your unique voice, it offers the opportunity to gain visibility and recognition among your target audience, peers, and stakeholders. In a landscape saturated with discussions about important issues like AI in the workplace, sustainability initiatives, and DEI there’s an opportunity to move beyond surface-level conversations and delve into viewpoints that challenge the status quo.
Ivy conducts her annual workshop on "Strategic Communications to Diverse Audiences" to YouthBridge-NY’s 2024 cohort. These teens were fully engaged and wonderfully strategic and creative.
As the public trust for institutions continues its downward slide, successful marketers will develop more localized strategies to educate and offer solutions. - Ivy Cohen
Read More 2024 Predictions
As leaders and as communicators, we often must resolve situations arising from conflicting opinions. Sometimes they are small transactional matters and other times they are significant conflicts, internally or externally, that impact our brand or issue.
Disruptive Technologists - ChatGPT Event: The Good, the Bad, and Generative AI - at Microsoft NYC on June 27, 2023. Experts converse on the good and not so good in generative AI.
PANEL Esther Dyson, founder, Wellville, Nasrin Mostafazadeh, founder/CEO, Verneek, Adam Bly, founder/CEO, System, Rushil Vora, product manager, Microsoft
Watch the full discussion here.
Join Ivy Cohen and Researchscape International's Tony Cheevers for a discussion on how the work and consumer environment has become more emotional and how this impacts communications strategies and messaging. The talk will include what leaders must do today – substance and style -- to be taken seriously and to engage employees, customers and all stakeholders to build on their organization's visions, missions and business plans.
Watch the full discussion here.
Raw. Ageless. That Voice! Legs. Gorgeous. Rock ‘n' roll. Daring advocate and inspiration. As the light on the life that was Tina Turner has dimmed, we can’t help carry heavy hearts. There’s no question that this powerhouse performer left an indelible mark on all who encountered her and her music. Tina inspired us with her strength to exit an abusive relationship, and her tenacity to launch a meteoric solo career. Moreover, she was an amazing communicator.
CEOs express many different styles and cultures. As I peruse the landscape of today’s top executives, I find there is a growing and distinct group that presents as a new Modern CEO. This is the CEO whose professional and personal life reflect the characteristics of younger generations of employees and customers – regardless of his or her age. It is someone who is a trendsetter or early adopter. This leader is not locked into traditional or established ways of doing and looking at things. It’s someone who experiences and understands what is buzzing in the marketplace.
Healthcare Marketer’s Exchange shared a story on my love of alpacas and Layla. Find out how you may visit Faraway Farm Alpacas.
When a sensitive situation unfolds, many managers opt to limit communications to their inner circle. They fear that providing partial information in a rapidly developing environment will confuse and unsettle their wider group of stakeholders. They don’t manage expectations, and they’re not transparent. The result? Employees, customers and shareholders are left to imagine the worst.
Optics: How an event or action is perceived. For business, optics refers to actions, policies and decisions that shape attitudes toward the company.
Ivy presents on the role of communication in the workplace.
As blue and yellow are sprinkled across social media and in public and private spaces around the world, many seek to show solidarity with the Ukrainian people as Russia’s incursion into this sovereign nation is destroying lives and property daily.
Ivy Cohen featured as a leading expert on the pharmaceutical industry’s pandemic communication strategy.
A recent Crain's reader survey found that many in New York's business world are cautiously venturing out to conferences and networking events, or their desk at the office. But a great deal of economic activity is still taking place in the cloud. Ivy Cohen, owner of a communications firm, attended her first in-person business event since March 2020: the annual Advertising Week conference at Hudson Yards.
Ivy conducts an MBA class on crisis communications at Georgetown University McDonough School of Business. She and the students engaged in a vigorous discussion about making companies resilient and managing risk. The role of purpose and social media were strong interests of the class.
With its list of Notable Women Business Owners, Crain’s recognizes those who have forged their career paths and, in turn, powered the city’s economy. The accomplishments of the women on these pages mirror a commitment by the city to support women-owned businesses. The Department of Small Business Services, for example, created Women Entrepreneurs NYC, an initiative that enables women to start and grow businesses.
Panelists:
Mark Mattingley-Scott, General Manager EMEA for Quantum Brilliance, 30+ years at IBM
Petra Söderling, Senior Advisor, Digital Technologies, Senior Advisor to the Finnish government’s innovation funding agency
Danika Hannon, Relationship Manager with Cambridge Quantum Computing, Deputy Head and IQSD Chair for the Quantum Strategy Institute
Frank La Vigne, Principal Solutions Architect at Koverse
Moderated by Ivy Cohen, President, Ivy Cohen Corporate Communications
Ivy speaks with two business school classes about entrepreneurship and values with Professor Jeff Reid at the McDonough School of Business at Georgetown University.
Panelists:
Severin Borenstein, Ph.D., E.T. Grether Professor of Business Administration and Public Policy at the Haas School of Business and Faculty Director of the Energy Institute at Haas
Nkiruka Avila, Ph.D., Expert Engineer, PG&E
Jonathan Colby, Director of Technology Performance, Verdant Power
Moderated by Ivy Cohen, President, Ivy Cohen Corporate Communications
Ivy leads her annual YouthBridge-NY workshop on Strategic Communication to Diverse Audiences. These teen leaders from all 5 boroughs are amazing!
Ivy was delighted to moderate this Dashmote panel on AI and Data in CPG with top talent: Jeff Reine (The Coca-Cola Company), Maciej Szczepaniak (Google), Jason Schmidt (Condé Nast) and Dennis Tan (Dashmote). This event was possible thanks to the hospitality of the Consulate of The Netherlands and a fabulous group of marketers, entrepreneurs, investors and tech innovators!
This class advocacy project was facilitated by our own Ivy Cohen, who taught workshops and worked with the students from early in the semester until their presentation and conversation with their principal and again the Boys & Girls Club of Harlem leadership.
Dean Latha Poonamalee and her graduate students engaged with Ivy in a riveting conversation about handling experiences they are experiencing their organizations, as well as preparing for increasing the value of the work that communications professionals contribute to changes large and small.
Ivy teaches class on reputation management at Columbia University's Graduate School of Strategic Communications.