One person sees an image or hears an idea. Another sees or hears the same thing, yet, they interpret the message completely differently. That notion has been front and center in our American national discourse and news.
As communicators, it should be clear to us that each audience's life experience and preferences shape how we see and experience any single message.
In this issue of Marketing Coach I ask you to review scenes from this winter. Each of us relates to the separate images from our own point of view, possibly inspiring us to create, solve, and collaborate in different or unique ways.
What's your point of view? Can you imagine another interpretation of what you see?