Ivy moderates panel on the Realities of Global News Ivy moderates panel on the Realities of Global News with BuzzFeed's Scott Lamb and Reporters Without Borders' Delphine Halgand. Fabulous expertise and stories on news coverage from terrorism and natural disasters to Ebola and Charlie Hebdo. Hosted by Georgetown University Alumni Club of New York and Cornell University Club of NY.
Publicis Healthcare presents the Lions Health opening session: Build An Inpired Organization Now.
Ivy served as PR special counsel for Publicis Healthcare’s opening seminar at Cannes Lions Health.
Nick Colucci (PHCG), Alexandra von Plato (PHCG/Digitas Health Life Brands) take the stage with keynote, Jim Stengel (former P&G CMO)
Ivy conducts seminar on Strategic Communications at Super Bowl business conference
Lessons from Pros on Top Ivy moderates panel, Lessons from Pros on Top, at Super Bowl 48 conference. With Raegen Moya-Jones (aden & anais), Mitch Rothschild (Vitals), Malene Barnett (Malene B)
P&G Alumni Association, NY Ivy Cohen moderates panel on how brands can help address America’s health crisis. (left to right) Ivy Cohen, Alexandra von Plato (Publicis Healthcare Communications Group), Drew Nannis (Partnership for a Healthier America), Monica Austin (Shine America producers of The Biggest Loser).
Advertising Week 2013 Healthy Brands: Marketing On the Front Lines of Health & Wellness in America
This panel engaged leading healthcare and health conscious brand marketers in a discussion about how they are building business by helping people get and stay healthy.
Advertising Week 2013 I Have a Name; It's Not “Patient.” Better Connecting with Your Audience
This discussion focused on how healthcare marketers need to shift from marketing "at" people versus engaging with them as people for better health and wellness.
KEEN Hurricane Sandy Donation
NY1 captures distribution of donated KEEN Utility boots to residents affected by Hurricane Sandy in Staten Island, NY. Additional KEEN contributions of shoes, socks and cash were made throughout the region.
Recipient of YouthBridge-NY Community Service Award 2012
Bloomberg BusinessWeek: Get Maximum Value from Consultants by Ivy Cohen Many small businesses count on professional services from companies and individual consultants to supplement their in-house expertise and capabilities. Some of these relationships contribute enormously to business success while others falter…
Cultural Bias in Global Reporting by Ivy Cohen Culture, values and politics shape news coverage and PR styles around the world. Now is as good a time as ever to explore these questions as news is erupting daily outside our borders…